Marketing Management, Creating New Products & Services 교수
Jin Gyo Kim is Associate Professor of Marketing at Seoul National University. He received his PhD in Marketing from the Rotman School of Management, University of Toronto. Prior to joining Seoul National University, he was an assistant professor of Sloan School of Management, MIT.
His research focuses on Statistical and Mathematical Models to Marketing Problems, Models for various cross-sectional and/or time-series data sources and Marketing Decision Support System. His articles have appeared in top-tier journals such as Journal of Business & Economic Statistics, Review of Marketing Science and Management Science.
He won Zellner Best Thesis Award, Statistics in Business and Economics from the American Statistical Association. He was also selected to receive The Best Paper Award from Korean Marketing Association.