코로나19 연구 및 소식

유병준

Electronic Commerce, Digital Economy, Business Analytics,
IT Strategy, AI Applications 교수


교수 소개

유병준 교수는 미국 Carnegie Mellon University 경영학박사 학위 취득 후, 홍콩과학기술대학교, 고려대학교 경영대 교수 등을 역임 후 서울대학교 경영대학 교수로 재직 중이며, 현재 서울대학교 AI위원회 위원, 한국벤처투자 사외이사, 한국벤처창업학회 부회장, 한국창업학회 부회장, 한국전자거래학회 기획이사, 한국경영정보학회 이사, 한국중소기업학회 이사 등으로 활동 중이다.
주요 연구분야는 디지털 컨텐츠 비즈니스 전략 및 유저 행태 분석, 전자상거래 비즈니스 모델 분석, 디지털 플랫폼 전략, IT 벤처기업 창업 등이며, 산업자원부, 중소벤처기업부, 국회, 기술보증기금, 한국벤처투자 등 공공 기관 및 네이버, 카카오, 선데이토즈 등 주요 인터넷기업들, 삼성, LG 등 국내 대기업들의 IT 정책 및 전략 자문활동을 활발하게 하고 있다.
현재 주요 연구관심은 주요 기업들의 플랫폼 기반 비즈니스 모델 혁신과 인터넷 기업들의 전자상거래 사업에서의 소비자 관련 문제 분석 등에 대하여, 계량경제학적 방법론과 AI 방법론을 Tool로 하는 실증적인 대량 데이터 분석을 통하여 해결책과 추천안을 제시하는 것이다.
주요 연구논문은 Management Science, Journal of Marketing, Journal of Management Information Systems 등 국내외 최우수 학술지들에 다수 게재되었다.

박사 졸업생
(홍콩과기대)
Kevin Ho, Professor, University of Guam, USA
Wendy Hui, Professor, Curtin University, Australia
(서울대)
김관수, 교수, Institut Mines-Télécom Business School, France
전성민, 교수, 가천대학교 경영학부
장문경, 교수, 한남대학교 경영대학
안대환, Post Doc, University of Pennsylvania, Wharton School

석사 졸업생 (학계)
(고려대)
이건웅, 교수, 고려대학교 경영대학
(서울대)
박은호, 교수, Cal State Long Beach
김주호, 박사과정, UC Irvine
신현식, 박사과정, Temple University
허윤영, 박사과정, Georgia Tech
이상민, 박사과정, University of Wisconsin at Madison

경력사항

[학력]
Ph.D. Tepper School of Business, Carnegie Mellon University, 2003.
MS in Information Systems. Tepper School of Business, Carnegie Mellon University, 2001.
MS in MIS, Eller College of Management, The University of Arizona, 1999.
B.A. College of Business Administration, Seoul National University, Korea, 1994.

[교외활동]
2018-2020년 현재, 네이버 스마트스토어 디커머스 리포트 책임저자 (2018, 2019 디커머스 리포트 기발간, 2020년 디커머스 리포트 집필 중)
2018년-2020년 현재, 네이버 리테일포럼 주임교수
2019년-2020년 현재, 카카오페이지, 콘텐츠 사용 형태 및 구매 데이터 분석
2018년, 인터넷기업협회, 디지털 경제의 파급효과 분석연구
2007년-2020년 현재, 한국개발연구원 (KDI) 경제전문가 모니터 위원
2009년 4월-2020년 현재, 저작권보호원 저작권 OK 평가 위원

[학술활동]
2020년 2월 현재 Librirary Hi Tech (SSCI Indexed Journal) Editorial Advisory Board
2010년 2월 2일 - 2014년, Electronic Commerce Research and Applications (SSCI Indexed Journal) Associate Editor,
2015년-2019년, Electronic Commerce Research and Applications (SSCI Indexed Journal) Senior Editor
2015년 International Conference on Electronic Commerce, Program Co-chair
2017년 12월 Workshop for Information Systems and Economics 2017 (WISE 2017) Co-Chair
2017년 12월 Workshop for eBusiness 2017 (WeB 2017) Co-Chair
2018년 12월 International Conference on Information Systems 2018 (ICIS 2018) Track Chair of ‘Economics and IS’ track

학술활동

[수상, Academic Award]
Marquis Who's Who Lifetime Achievement Award, 2019, 2020
Marquis Who's Who in the World, 2010, 이후 다수
한국경영정보학회 유민 이상문 신진학자상, 2016
한국경영정보학회 IBM 신진우수연구자상, 2008
eBRC Doctoral Award Competition, Outstanding Winner 2002
International Conference on Information Systems, Best Paper Award in Complete Research Track, 2001

[국외 학술지 논문, Journal Publications]
Chang Hee Han, Seongmin Jeon, Sangchun Shim, Byungjoon Yoo, Smart pricing in action: The case of asset pricing for a Rent-a-Car company, Asia Pacific Journal of Information Systems, Vol. 29 (4), Dec. 2019, pp. 673-689 (SCOPUS)
Byungjoon Yoo, Moonkyung Jang, A bibliographic survey of business models, service relationships, and technology in electronic commerce, Electronic Commerce Research and Applications, Vol. 33, Jan. 2019. (SSCI)
Daehwan Ahn, Seongmin Jeon, Byungjoon Yoo, What's your real age? an empirical analysis of identity fraud in online game, Information Systems and E-Business Management, Vol. 16 (4), Nov. 2018, pp. 775-789 (SSCI)
Lee, Bokyung., Jeon, Seongmin. Moonkyong Jang, and Yoo, Byungjoon, A Time Series Analysis on the Effects of Deregulation on Online Games: A Case of Social Casino in Korea, Academy of Entrepreneurship Journal, Vol. 24, No. 1, April 2018 (SCOPUS)
Eunho Park, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston, and Byungjoon Yoo, “Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics,” Journal of Marketing, Vol. 82(1), 2018 Jan., pp. 93-114. (SSCI)
Kim, Jooho and Yoo, Byungjoon, Moonkyoung Jang, The Impact of e-Training on HR Retention in Midsized firm, Academy of Entrepreneurship Journal, Vol. 23, No. 2, November 2017 (SCOPUS)
Daehwan Ahn, Hyanghee Park, Byungjoon Yoo, Which group do you want to travel with? A study of rating differences among groups in online travel reviews, Electronic Commerce Research and Applications, Vol. 25, Sep 2017, pp. 105-114. (SSCI)
Bing Bai, Byungjoon Yoo, Xiuquan Deng, Iljoo Kim, and Dehua Gao, “Linking routines to the evolution of IT capability on agent-based modeling and simulation: a dynamic perspective,” Computational and Mathematical Organization Theory, Vol. 22(2), 2016 June, pp. 184-211 (SCI)
Minjae Song, Eunho Park, Byungjoon Yoo, and Seongmin Jeon, “Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data,” Journal of Interactive Marketing, Vol. 33, 2016 Feb., pp. 57-76 (SSCI)
Kevin K.W. Ho, Byungjoon Yoo, and Seunghee Yu, “An Empirical Analysis of Factors Affecting the Bidding Competition in an Online Auction: A Comparison between English and Buy-it-now Auctions,” Journal of Electronic Commerce Research, Vol. 16(4), 2015, pp. 329-341 (SSCI)
Seoungmin Jeon, and Byungjoon Yoo, “Going Global or Global: The Case of Online Daily Deal Company TicketMonster,” Asian Case Research Journal, Vol. 18, No. 2, 2014 Dec., pp. 401-428 (SCOPUS Indexed Journal)
Seongmin Jeon, Byungjoon Yoo, and Iljoo Kim, “Merger and Spin-off of Hangame: Implications for Internet Portal and Web Game Industry,” Academy of Entrepreneurship Journal, Vol. 19, No. 3, 2013 Dec., pp. 141-152 (SCOPUS Indexed Journal)
Kwansoo Kim, Byungjoon Yoo, and Robert Kauffman, “Valuation of Participation in Social Gaming,” International Journal of Electronic Commerce, Vol. 18, No. 2, Winter 2013-14, pp. 11-49 (SSCI Indexed Journal)
Wendy Hui, Byungjoon Yoo(Corresponding Author), Vidyanand Choudhary and Kar Yan Tam, “Sell by Bundle or Unit?: Pure Bundling versus Mixed Bundling of Information Goods” Decision Support Systems, Vol. 53, No. 3, pp. 517-525, June 2012 (SCIE Indexed Journal)
Byungjoon Yoo (First Author), and Kwansoo Kim, “Does Popularity Decide Rankings or Do Rankings Decide Popularity? An Investigation of Ranking Mechanism Design,” Electronic Commerce Research and Applications, Vol. 11, No. 2, pp. 180-191, March-April 2012. (SSCI Indexed Journal)
Byungjoon Yoo (First Author), Vidyanand Choudhary and Tridas Mukhopadhyay, “A Study of Sourcing Channels for Electronic Business Transactions,” Journal of Management Information Systems, Vol. 28, No. 2, pp. 145-169, Fall 2011. (SSCI Indexed Journal)
Robert Kauffman, Dongwon Lee, Jung Lee, and Byungjoon Yoo, “A Hybrid Firm;s Pricing Strategy in Electronic Commerce Under Channel Migration,” International Journal of Electronic Commerce, Vol. 14, No. 1, Fall 2009, pp. 11-54. (SSCI Indexed Journal)
Seungwoo Kwon, Byungjoon Yoo(Corresponding author), Jinbae Kim, Wei Shang, Gunwoong Lee, “Reservation price reporting mechanisms for online negotiations,” Decision Support Systems, Vol. 46, No. 4, March 2009, pp. 755-762. (SCIE Indexed Journal)
Wendy Hui, Byungjoon Yoo, and Kar Yan Tam, “The Optimal Number of Versions and Bundles for Information Goods: Why Does Goldilocks Pricing Work for Information Goods?” Journal of Management Information Systems, Winter 2007-2008 (March 2008), pp. 167-191 (SSCI Indexed Journal)
Kevin Ho, Byungjoon Yoo, Seunghee Yu, and Kar Yan Tam, “The Effect of Culture and Product Categories on the Level of Use of Buy-It-Now (BIN) Auctions by Sellers,” Journal of Global Information Management, October-December 2007. (SSCI Indexed Journal)
Byungtae Lee, and Byungjoon Yoo, “What Prevents Electronic Lemon Markets? An Economic Analysis of B2B Electronic Auction markets,” Journal of Organizational Computing and Electronic Commerce, August 2007, pp. 217-246. (SSCI Indexed Journal)
Byungjoon Yoo (First Author), Vidyanand Choudhary and Tridas Mukhopadhyay, “Electronic B2B Marketplaces with Different Ownership Structures,” Management Science, Vol. 53, No. 6, June 2007 (SSCI Indexed Journal)
Byungjoon Yoo (First Author), Vidyanand Choudhary and Tridas Mukhopadhyay, “A Model of Neutral B2B Intermediaries,” Journal of Management Information Systems, Vol. 19, No. 3, pp. 43-68, Winter 2002-2003. (SSCI Indexed Journal)